Oren Veksler is a talented artist who has been a photographer for many years. When I met Oren a few months ago, she was at the beginning of a new and exciting journey in her creative career – working on a first collection of printed leather shoes.
Oren loves color and patterns (as do I!) and it was important to her that all shoes have an element of solid color AND an element of print. She also wanted to include some of her photography work into her designs and give them a more graphic interpretation. That’s where I happily came in.
Working with Oren first on her summer collection and later also on her winter collection, I turned to draw inspiration from her artistic history, her home and her photographs. Many of Oren’s works deal with the concept of home, as a comforting yet fragile place.
Oren’s photography series ‘Beit’ (means ‘Home’ in Hebrew), is showing photographs of uniquely built Lego houses. These houses almost look like small fortresses lit (or burning?) from within.
Working with the original photographs I created new graphic images of the Lego houses and positioned them floating (or are they falling?) in space. I added strips of warm Yellow and browns, as Oren wanted this print to be particularly bold-colored.
The fragility of the concept of ‘Home’ as it comes across in this work, resulted in one of Oren’s best-selling shoes! :)
Another surface pattern design we worked on was this de-constructed map, which Oren is using in her upcoming winter collection.
Oren lives in a small town only a few kilometers from the border with Gaza. This print represents the dual meaning of home for those living on both sides of the border – as a place of safety and comfort but also of war and danger.
‘Her own room’ – another series of photographs by Oren Veksler, showing photographs of women in their private environments.
For this series I created placed surface designs to fit the exact shape of the shoe. I tried to keep the idea and feel of the original photographs while giving them a more graphic look – which works great on printed shoes:
Each of the women is concentrated in her craft or in her thoughts – completely inside her own private corner of the world, not noticing the the busy sounds of the outside, represented by the dense lines of text.
Working on these surface pattern designs with Oren Veksler was a challenging and wonderful experience. Oren has an exquisite eye for shoes and for combining the right elements together to create classic feminine shoes with a fresh point of view. I look forward to working with her on her next collections!
All shoe photos are by Oren Veksler. You can see more of her beautiful shoes here.